Hospitality Concepts & Solutions
[ ey-tip-i-kuh l ] - adjective - different from all others of the same type
If you’re looking for a traditional hotel consultant, that’s not us
We are a global collective of future thinking experts with an unmatched knowledge of food, beverage, travel and guest experience.
We challenge convention and see beyond trends to create timeless brands and experiences that are grounded in culture and the world’s finest hospitality.
From concept to execution, we are not your average hospitality consultants. We are ATYPICAL.
Every project begins with a story to tell…
To nurture authenticity, we pride ourselves in having no preconceived ideas and no pre-packaged solutions. With a blank canvas mindset, we create meaningful connections with our clients so that we truly understand your ‘why’ and can clearly articulate the story you want to tell.
From there we explore the cause and effect of each moment of the consumer journey and develop guiding principles which bring your vision to life with purpose and integrity.
Our overall approach is built upon a framework of genuine hospitality upon which we construct end to end guest experiences from a human-centred perspective.
We encompass a multitude of disciplines and expertise…
As each project is unique, so are the skills required to deliver it successfully. For every concept we hand select a bespoke team of creatives, project managers and specialists from both within our agency and our broader network of partners to ensure we have the right ingredients for a seamless implementation from start to finish. Then in true ATYPICAL fashion we provide continuity of service well beyond the completion of the project to ensure our clients long term success.
Our specialised services expand beyond:
Business Strategy
Concept Creation
Hospitality, Kitchen & Bar Design
Brand Identity
Food & Beverage Creation
Experience Design
Operational Implementation & Management
Our Partners
Lets have a chin-wag...
We’re always excited to hear about new projects so don’t be shy. Lets find a time to catch up and bring life to your story, we’ll pop the kettle on.